Dutch designer, Bob Hoogerwerf, a graduate of Willem de Kooning Academy and Grafisch Lyceum Rotterdam, launched his label in 2026.

Bob developed his practice through an internship at Belgian fashion house/LVMH prize winner Julie Kegels. Contributing to design, garment development, branding, and show production.

Each piece designed has it’s own narrative and story. Convention is monotonous and so each garment/collection tries to challenge this while staying elevated and sophisticated in design.